Now Screening: Urban Bourbon Trail Full Segment- Proof on Main/21C Hotel
Tuesday, October 27th, 2009Proof on Main was SMTV’s first stop on Louisville’s Urban Bourbon Trail, so it seems only fitting that it would also be our first segment to hit the channel in full. Proof on Main and the attached 21C Hotel made international waves earlier this month when Conde Nast Traveler Magazine announced that the 21C hotel was their 2009 Readers Choice Award for Best Hotel in the US. WATCH THE FULL PROOF ON MAIN SEGMENT HERE!
Having visited 21C and Proof just last month we have no questions about why Conde Naste Readers would favor the unique destination. Situated in renovated Tobacco and Bourbon warehouses in the heart of Louisville, this industrial space has been transformed into a restaurant/ art museum and 90 room boutique hotel. The light-and-art filled space attracts travelers from throughout the world who are drawn to the unusual and conveniently located establishment which opened in 2006.

Sarah Robbins of Proof gives Ali Mutch a tour of the gallery as one of the famous penguins looks on.
One of the most popular and identifiable characteristics of both Proof and 21C are the big red penguins—these beloved statues are a permanent fixture in the art museum and can often be found in peculiar places (guest’s rooms, bathrooms…etc.) so renowned are these unmistakable creatures that guests often request them as props in playing practical jokes (a penguin in the bed? no problem at the 21C).

Sarah Robbins shows Ali Mutch around Proof on Main.
Hear from Sarah Robbins, Proof on Main Director of Operations as she regales the Singlemalt TV crew with tales of the penguins, the great food, art and some TERRIFIC bourbon cocktails (courtesy of bartender Jenny Pittman). See it all on Singlemalt TV as we take you to Proof on Main in the first installment of our full coverage from the Urban Bourbon Trail in Louisville, KY.





















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