In recent weeks I’ve noticed a bit of an interesting phenomenon: everywhere I go young people are drinking whisk(e)y. To clarify, the travels I’m referring to are those of the social nature,  and at every bar and event a quick glance around the room always reveals a pleasing number of hands clutching rocks glasses of that tell-tale amber spirit. When I first came to work at Singlemalt TV I did so with an open mind, and a penchant for work-related “research.”  My friends would raise their eyebrows when I ordered a (insert whisk(e)y of the night) on the rocks, and would keep those brows raised as they watched me sip (and enjoy) the drink, savoring its nuances and relegating them to my mental log of tasting notes. I wrote in an earlier post about ordering a Blanton’s at a local establishment and watching the waitress deliver it to my male companion, assuming that his vodka/grapefruit was (naturally) my order. Though I’m not sure who was more embarrassed I can assure you that I knew she was wondering about a girl like me and a drink like that. It was hard to refrain from smiling.

Last night I ventured out to see a fairly hip Boston area band, as the driver I sipped water and observed (often a great point of view for a writer!), lo and behold whisk(e)y was the drink of the night. In the mostly 24 to 35 year old crowd I’d estimate one out of three was sipping a whisk(e)y. Though the pickings were slim at this establishment everyone seemed content with a Jameson or Glenlivet (they kind of had to be!). I was floored.

It seems that whisk(e)y, in all its glory is working the young crowd with ease. The next time, when it’s not my turn to drive, I’ll be looking forward to clinking glasses with my fellow whisk(e)y drinkers—hopefully somewhere with a wide variety of great drams to choose from.

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Tags: bourbon, drams, drinks industry, Singlemalt TV, whiskey, whisky

This entry was posted on Thursday, August 27th, 2009 at 2:32 pm and is filed under Favorite Drams. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.